Drilling down deeper into PR measurement for the 21st century
Even in the 21st century, the dreaded AVE, or advertising value equivalence, still has not completely gone away.
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Seamus Phan writes on everything related to marketing, including public relations (PR), publicity, branding, direct marketing, sales, event management, market research, and so on. Social media is included here, in so far as it is related to the practice of it.
4 key steps to great PR in a recession
The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we […]
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3 critical tips to get your spokespersons ready for media interviews
I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons […]
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Media training primer – an introduction
This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through […]
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6 Reasons Why PR is the best way to build brands and win customers
Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media […]
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What Wordle can inspire us to do in marketing and PR
Wordle is a simple online word game that went rather viral, and still is. Just recently, even a Chinese radio station host was […]
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